When Luma Active came to Franky Social, they had a strong product line and a growing audience, but their marketing lacked structure. Their content felt inconsistent, launches didn’t have clear build-up, and while engagement was steady, it wasn’t translating into meaningful sales. The brand looked good visually, but their positioning wasn’t sharp — and their audience didn’t fully understand what made them different in a crowded market. Within 60 days, Luma Active saw a 42% increase in engagement, a 28% rise in website traffic, and sold out their Spring Collection in just 10 days. More importantly, their brand felt aligned and positioned for long-term growth — not just short-term spikes.
